Muka Studio

Global Sounds

Creative Director, Cross Cultural Connector

Developing an independent event celebrating music, art and culture from around the world, paying tribute to the diversity of Sydney and the Western Suburbs.

Global Sounds is a music and culture event bursting at the seams with glorious funk, soul, and house music. Where bodies can move together around artworks to sounds and beats from around the world.

We connect with global artists to collaborate and create uplifting music and culture. We encourage artists to be represent themselves authentically - and by doing so, dissolve barriers.

Solution

Designed a bold branding system that works across all platforms that speaks global music.

Developed a social media presence embodying Global Sounds’ unique character.

Engaged artists, community organisers and attendees to steadily grow the event profile.

Designed promotional materials which reflected Global Sounds’ movement.

‍

Inspiration:

Global Sounds is a celebration of international music and art. The brand identity drew from an eclectic exploration of global music styles, presentations and locations: vinyl covers, posters and promotions from Berlin to Colombo, Rio and Tripoli.

Branding development also incorporated the events’ personal meaning, promoting the cross cultural background of the creator and Sydney communities that nurtured it.

‍

Previous project

Next project