Solution

‍Develop a new brand identity system communicating the values of TEDx Newtown
Develop a marketing strategy to target and reach new audiences
Design promotional materials and digital content that engaged with the community and drew audiences from across Sydney.
Execute social media strategies for adverts.

‍

Inspiration:
The project was to reflect the local culture of Newtown with its vibrant art and cultural scene. Newtown’s iconic graffiti, independent music, and multicultural restaurants were key influences in developing a distinct identity.