Modern Art Framing

Web and UX Design, Marketing Strategy, Brand Identity

Leading a family-owned company to develop their first website and digital marketing strategy, preparing for the next era of the beloved business.

Modern Art Framing have been serving the Hills area for over 20 years, developing a loyal customer base for their extensive and customisable range of framing and printing solutions.

The company had previously relied on traditional marketing channels exclusively but sought to update their business by expanding into web and digital platforms, in order to stay competitive.

Solution

Exploration, design and direction for the launch of a revitalised website powered by a data-driven user experience and conversion workflow.

Consultation for a modernised digital marketing strategy including expansion to new online selling marketplaces and social media targeted to customer trends.

Consultation for logo and website rebrand to position the company for a modern audience and marketplace.

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Inspiration:

Consultation for the brand and website explored contemporary design trends in the interior design and lifestyle space: clean typefaces and colours combining with interior imagery to create a modern legible aesthetic.

Human-centred design was a key practice is designing user interfaces for designing custom frames over the browser.

Web-analytics were used consistently throughout to fine tune an exceptional user experience in conjunction with refreshed marketing content.

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