Future Education

Marketing Strategy, Brand Consulting

Revamped the brand identity for a leading education provider,  engaging a new student audience with modern design and marketing.

FutureEd is a leading education provider helping students globally to make their dreams of international travel, study and work a reality.

FutureEd has become one of the leading training and exam providers in New Zealand, Australia and Bangladesh for the IELTS standard for english language proficiency.

Solution

Consulted for marketing and design strategy to drive business growth in new markets

Exploration of updating brand identity, logo, merchandising, and marketing content

Designed website and UX for driving audience engagement and sales conversions

Implemented dynamic animated social media content and advertisements

Inspiration:

Consultation drew on contemporary design and colour trends for a modern look and appeal.

The brand identity was updated to engage and inform a new design forward student audience, with clean geometry, a refreshed colour palette and an emphasis on student representation and stories.

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