Develop a unified branding system across apparel, packaging and promotional materials.
Develop a strong brand identity that places Moss Green competitively for consumers.
Directed logo and art design that embodies Moss Green’s orientation towards the natural, as well as the brands playful character.
Moss Green was named and designed in close relation with the natural. The brand name, Moss Green, was chosen to evoke the color and image of lush rainforests, and ties with the playful logo graphic incorporating the brand initials into a flower motif.
Brand development for Moss Green also drew on references from 70’s print and alternative culture, informing typeface design and brand attitude.